Lost in Spreadsheets: Directed and Animated AI-Based Ad
This was monday.com’s first AI-driven ad, created for platforms like YouTube.I led the initiative to integrate AI tools at every stage—concept, script, character design, mockups, and animation—and oversaw the creative direction, writing, and execution to deliver an innovative, impactful campaign.
Targeted at Japan, a market cautious with new technologies but open to bold advertising, the campaign was guided by research into local trends, resulting in a culturally relevant ad that resonated with the audience.
Blending AI innovation with cultural relevance, the campaign bridged bold creativity and audience resonance in a tech-cautious market.
